When storms roll through North Texas, most homeowners assume their insurance company will step in and make things right. Unfortunately, that’s not always how it goes. That’s where Aegis Public Adjusting Group , owned by Robert and Matthew Poage , comes in to protect policyholders and make sure they receive the settlements they truly deserve. What Is a Public Adjuster — and Why You Might Need One A Public Adjuster is a state-licensed, independent professional  who represents t

There’s something magical about Texas. Maybe it’s the smell of brisket on a summer afternoon, the sound of boots scuffing across a dance floor, or the warm greetings of neighbors who feel more like family. Whatever it is, Lone Star Roots  has captured that magic and turned it into something you can wear, share, and gift with pride. Founded by Carrie and Mark Ermence in the heart of Celina, Texas , Lone Star Roots is more than just a t-shirt company. It’s a bold, funny, and he

Welcome to Norsemen Construction LLC , one of Celina’s top family-owned construction companies . Founded by brothers Matt and Robert Poage, this business was created to do one thing: serve people with quality, honesty, and craftsmanship. Since 2020, Norsemen Construction has grown into a trusted name in custom home building, remodeling, additions, and outdoor living spaces —all based right here in Celina, Texas. 👷‍♂️ Family-Owned. Client-Focused. Always Quality. “Our mission

By Ron Lyons I recently had the pleasure of sitting down with Ben Rogers—a true local visionary—and our conversation was a masterclass in resilience, innovation, and community. As someone who’s been in the small business game for years, I know firsthand how challenging it can be to build something meaningful. Ben Rogers, the driving force behind RollerTown, embodies that very spirit, and our chat was full of real stories, unexpected twists, and plenty of insights into what ma